From a family tradition of craftsmanship to innovative peel & stick design.
From Tradition to Innovation
We are a family-owned brand with Italian roots and over four decades of woodworking expertise.
What started as a passion for crafting timeless wooden pieces has evolved into Feeling Wood — a modern approach to authentic design.
Today, we combine artisanal tradition with innovation to create peel & stick wall panels that bring nature’s beauty into your home effortlessly.
The Heart of Feeling Wood
Authenticity: Real wood, true character — every grain tells a story. No imitations, no shortcuts.
Craftsmanship: A family heritage of woodworking refined with modern innovation and care for every detail.
Sustainability: Responsibly sourced woods, minimal waste, and a commitment to protecting nature for future generations.
Accessible Design: Design that anyone can enjoy — effortless, beautiful, and made to inspire every home or workspace.
Transformation: We see walls as opportunities, not barriers — chances to create spaces that feel alive, warm, and uniquely yours.
“For me, wood has always been more than material — it’s memory, warmth, and the soul of every space we create.”
— Piero Amato, Founder